EXPOM S.A. A SPONSOR OF A SPORTS CLUB - ZAMEK KURZĘTNIK
Social responsibility and taking care of local vicinity play an important role in Expom S.A. strategy. The company acts in favour of sports, culture, art, and ecology development. It patronizes orphanages, charity actions, educational and health institutions as well as it makes investments in education. The sponsorship of the sports club Zamek is yet another action connected with the social responsibility of a business in which the company is involved. It also enters into Expom’s S.A. marketing strategy. The sponsorship deal was signed in March of the current year. The company has financially supported the renowned Zamek for a couple of years however a naming rights sponsorship deal has been signed for the first time. It means that within this deal the club has been called Zamek-Expom Kurzętnik. „Thanks to this initiative the club will gain necessary financial support in order to be able to develop and have further success whereas our company will get a chance to come into existence on a large scale when it comes to marketing due to stadium, internet and media advertising” – explains Rafał Domżalski – a management vice-chairman in Expom S.A. The company’s name is also going to appear on the club members’ sports outfits. Interestingly, the Expom’s S.A. employees will be able to enter the stadium or Orlik at any time for training purposes.